I’m Kelly Scott, the owner of ForeverStrong.
And I know what it’s like to struggle to get in shape.
The success you feel when you lose some weight… followed by the sheer frustration of gaining it all back again!
I know the journey you’re on. And I know it well.
Why? Because I struggled with my weight for way, waaaay too long.
Most people who know me are surprised to hear I didn’t pop out of the womb carrying a kettlebell 🙂
But actually, my life’s been a lot like yours. I’ve struggled to find the keys to health and strength.
And I’m talking about both types of strength – inner and outer.
My Promise to You
I’ve helped hundreds of people become strong, sculpted, and resilient…. and I can help you too.
And you’ll have no trouble maintaining your results.
How Can I Give You Such a Promise?
You need to know a few things about my life and training style.
You’ll quickly see why my training is different from all the other things you may have tried.
Thing to Know About Me #1
My Struggles = Your Struggles
I wasn’t always in tip-top shape.
I’ve been where you are right now – confused about how to lose fat and struggling to keep my weight down.
I know it’s not fun.
I’ve suffered through everything you’re going through. I know first-hand how tough it can be to deal with your body image, health, and fitness issues.
And that’s why I know how to help you.
My Struggle With Weight Loss
I spent the better part of my teens and 20’s on one crash diet after another. I’d lose the weight… and then quickly gain it all right back again (and then some!).
I had 4 sizes of clothes in my closet:
- Skinny clothes
- Loose-fitting skinny clothes
- Chubby clothes
- And my really chubby clothes!
Within 6 months of being at my LOWEST weight ever… I tipped the scales at my HEAVIEST weight ever…
Make no mistake, at 5’2″… that’s uncomfortably large!
You can see the difference here:
If you look closely, you’ll see the buttons SCREAMING to pop open in the second picture!
I felt so frustrated. Like super-duper frustrated. How was I at my lowest weight ever… and then a mere six months later at my heaviest weight?
This cycle is something you’re probably familiar with too.
And It Had A Massively Negative Impact on My Life!
I felt sleepy all the time.
My body (and mind) felt weak, irritable, and depressed. Worst of all…
I even started taking antidepressants and bingeing on food for consolation!
After all, what was the point of all this exercise and dieting? The results never lasted.
I was on the verge of giving up. My mind started telling me some really negative things…
Maybe I’m just meant to be out of shape.
Maybe I just have bad genes.
Have you ever felt this way about yourself? It’s absolutely awful, isn’t it?
Well, check out this wonderful news:
- I don’t have clothes in 4 sizes anymore.
- I don’t work out 6 days a week either – I ONLY train 3 times a week.
- I don’t drink diet shakes or take fat-burning pills anymore…
And I’ve stayed within 5 pounds of my ideal weight for the past 12 years!
The Good News: If I Can Get Fit, Healthy, Lean, and Strong, So Can You!
So…. what exactly changed in my life?
That leads us to the second important thing you should know about me.
Thing You Should Know #2
I Had to Build My Inner Strength
My life wasn’t always what I wanted it to be. And I’m not just talking about my health and body.
In 2008, I left my husband, my job, and a controlling religious community (a cult). As a result, my family and friends abandoned me. I had no idea what would come next, but I knew I couldn’t take one more day living a shackled existence.
I’m sure you can relate to my burning desire to get more from life. And I found a way to get more.
I’ve learned to use my physical strength and health as a foundation for achieving more of everything I want.
Check out a few of the things I’ve done since building my strength. They never would have happened if I hadn’t grown stronger!
In 2018 I explored Greece for 2-weeks as a Solo traveler
I married the love of my life on the beach in Jamaica in 2016
I’ve participated in two Spartan Races and other Fun Runs
I’ve written three health & fitness e-books
I dance Salsa regularly
I’m a full-time Stepmother of a wonderful pre-teen daughter
I’ve made new friends in dozens of US states and 13 countries
I escape the country 3 times a year for a romantic getaway with my sexy husband
I’ve spent two summers learning how to surf (still learning)
I’m not afraid to make videos of myself or take photos anymore
With no credit, assets, or prior experience, I started a successful fitness business. The business now runs with an amazing team who believe in my vision!
I have an online storytelling video series where I share interesting tales from my life!
I’m an amateur stand-up comedian
In 2014, I created the ForeverStrong Instructors Academy. I’ve been certifying instructors in my method ever since.
I created a technology platform to deliver the ForeverStrong programming to our clients.
I auditioned as a wedding singer (bombed it).
I’m not afraid of or intimidated by anyone or anything anymore (except bears, oh my!).
I’ve exercised regularly for over 10 years… and have been crash-diet FREE!
As of 2019, I’m building a franchise business.
My life is full of love, financial freedom, health, and happiness. I went from nothing to everything!
I’m not bragging. I know you’ve done some awesome things too!
Why am I sharing this with you? Because I’m not supposed to enjoy any of this!!!
I’m supposed to be spending my time on earth frantically warning people about Doomsday! Can you believe that’s what my life looked like in 2008?
I’ve made some big changes in my life.
And I’d love to help you make some big changes in yours too!
You Can Accomplish Anything!
ForeverStrong was born out of my re-engineered life. It’s a testament to the fact that you can change – that you can reinvent yourself.
You can become healthier, happier, stronger, and better.
If I can become ForeverStrong, anyone can!
So… how did I become ForeverStrong?
Thing You Should Know About My Life #3
The Turning Point in Building My Strength
Before I left the cult in 2008, they shunned me for well over a year.
It was punishment for doing something the elders said “brought shame” on the group. Everyone in the cult was prohibited from speaking or communicating with me.
And I mean everyone. Even my parents, my family and my friends couldn’t say a word to me.
Yet they still expected me to attend church three times a week. And I had to write letter after letter begging the elders to let me back into the cult.
I wrote those stupid letters every single day. For well over a year.
And it sucked.
The Turning Point
I needed something to fill the void in my life during this time…
So I decided to take up Snowboarding!
I spend every weekend learning to snowboard. And I got so good they invited me to become an instructor.
This was my first taste at teaching others how to move, react, and enjoy exercise….
And it was THRILLING!
Learning Something New About Myself
I discovered something new about myself while teaching people how to snowboard…
I’m a really great instructor, and I love teaching!!
(Me teaching snowboarding)
I was working as an Operations Manager for an electrical contracting company at the time. But from that winter on, I began searching for ways to leave my job.
I never really liked that job. It just wasn’t enough.
Sure, the pay wasn’t bad. But I felt a deep desire to pursue a career doing something I loved. I didn’t know exactly what… but I knew I wanted to help people feel great about themselves!
I wanted to help them improve their life – and teach them something that would last a lifetime.
That drive led me to pursue certifications as a personal trainer. And I eventually started my own personal training business in 2009.
From Powerless to Powerful
I’ve always wanted to be respected, capable, practical, and strong.
You can build these character traits in the classroom and the boardroom. And guess what: you can also build them in the weight room!
My Relationship with Weight Lifting
After spending most of my 20’s on and off crash diets (and wrecking my metabolism), exercise had one purpose for me:
To lose weight or to keep the weight off. Looking back…that was a shallow purpose for such an amazing activity!
I started lifting to increase my metabolism. Lifting weights builds lean, metabolically active muscle mass.
And metabolically active muscle mass helps you lose fat. Especially when you lift heavy.
That’s why I changed my focus from being a cardio junkie to being a lifter.
Lifting Heavy Weights Helped Me Build My Character
I began to notice a significant change in myself. But this change only came after I switched to lifting like the boys did.
While an intense cardio session left me with a temporary endorphin high… it also left me feeling exhausted! In fact, the fatigue you get after cardio can leave you feeling vulnerable and weak.
But Heavy Lifting Makes You Strong
And it makes you strong both inside and out.
What’s better than feeling empowered?
Feeling powerful? Being powerful?
It’s hard to feel insecure about yourself when you’ve just finished a heavy training session!
No woman ever walks out of the gym after hitting a new personal lifting record feeling defeated. Your head is up, you make eye contact, you walk with enthusiasm, and you exude confidence.
And it’s not just a show. Your confidence comes from within.
Even when I’m having a bad day, after I finish a lifting session…
I feel unstoppable!
My depression fades. All the insecurities vanish and self-doubt disappears.
Who wants to be weak? Not me.
Feeling weak is counterproductive to your personal development. When I finally started training to become stronger, I began to:
- feel strong
- look strong
- and act strong.
- more decisive and certain in ALL my actions
- less timid
- more assertive
And now I ooze determination. The weights have made me strong – both inside and out.
I started off feeling completely powerless when I left the cult in 2008. Now I inspire and teach others how to become powerful, strong, and confident.
You are what you practice. That’s my new motto in life.
Your body, mind, and soul are all connected together. Training in one area has a direct carryover to the others.
Exercise serves a higher purpose than just better health and staying trim. Like many women, I used to avoid strength exercises and HIIT. But they both had a dramatic effect on improving my self-esteem, body image, and confidence.
So don’t be afraid to do the heavy lifting. It makes you a more capable person and takes you to places only strong people can go.
I’ve dedicated my life helping others become more powerful, and there’s no turning back now!
Speaking of which…
Thing You Should Know #4
I created ForeverStrong to rebuild my life from the ground up….
And I can help you rebuild yours too!
I left my well-paying job to create a new life for myself. I wanted to feel like I was making a real difference in people’s lives.
After all… I’d already wasted 28 years knocking on people’s doors and warning them about doomsday!
The elders told me I was making the world a better place. Believe it or not… at one point I actually thought I was saving people from Armageddon!
And all this nonsense was really starting to get on my nerves.
I’d Had Enough
I finally decided to pursue a career that would make a real difference.
Despite living a shackled life myself (up until that point), helping others was always a very high priority for me.
And at the same time
A new career would give me the financial stability I needed to rebuild my life…
But it wasn’t easy at first!
I never dreamed of becoming a business owner. Not in a million years.
The responsibility scared me, and I never thought I could handle it.
I’d already worked for several small business owners during my “office” career. They always seemed stressed out, overwhelmed, overworked, and tired.
I never thought of myself as someone with any entrepreneurial spirit. As in…
I always felt more comfortable in a supportive role.
In spite of all the fear and hesitation I felt…
I Had No Choice But to Learn How to Run a Business!
I needed to be in control of my finances, and I no longer wanted to live in poverty.
I needed to make real money. But I didn’t want to go back to getting paid an hourly wage.
Why am I telling you all this?
For one simple reason:
If I can turn my life around so drastically… you can too!
Another reason for opening my own business:
I had nothing to lose!
It’s a lot easier to take risks when you’ve lost everything. After all, you can’t lose what you don’t have.
And guess what?
I loved it. I had full control over my time, my decisions, my life, and no one to answer to. I didn’t have to worry about disappointing anyone anymore.
And… I had a strong desire to make something of myself and become part of something again. I knew the only way to do so was to fulfill my passion for helping others.
It took several years to grow my personal training business into a well-oiled machine. But now I have both financial freedom and time freedom.
And my health.
And my sanity.
And a deep, deep feeling of satisfaction every time I help a client reach a personal goal.
It was well worth all those years of effort.
But how did it all start?
I just started over.
That’s right – everything all at once. I left my husband, my religion, my home, and I quit my job.
A gym owner hired me as a personal training apprentice in Annapolis.
I also bar-tended on the side to make ends meet.
I quickly became disillusioned with the personal training gig!
The apprenticeship ended up being a real rip off.
They only had two female trainers at this gym. And the other trainer left before I did.
I didn’t get all that many sessions with clients – maybe two or three a week.
It sucked. I felt like a dog waiting for scraps to fall off the table. They gave me no opportunities to fill my schedule on my own.
None whatsoever. I was at the mercy of the owner.
And the bottom of the pecking order.
But It Wasn’t All Bad
I learned a lot about the business side of personal training.
And I also picked up another certification in heavy strength training. While I’m grateful for that… the job didn’t meet my basic needs. You just can’t make a living working two or three hours a week.
So I was still bartending at night in DC.
And barely getting by.
I knew something needed to change.
So once again I made a decision. I decided I’d be better off on my own than tied to a man (the gym owner) who didn’t give a crap about me or my needs.
I moved to the Rockville area. I began advertising as an in-home personal trainer on Craigslist.
I gave up all my bartending gigs to focus my attention on the personal training business. In this Car…
And I Loved It!!!
In just a few short weeks, I was really making a difference in my client’s lives!
Some even thanked me for saving their life and their health!!!
I loved that feeling.
I still do.
The feeling you get when you make a difference in someone’s life really means a lot to me. It’s a reward that feeds my desire to press on.
(With an in-home training client in 2009)
Opening a studio
As soon as I got my first certification, I rented space in a local theater.
The place was a total disaster. It was a lot of hard work.
But all that hard work paid off!
Systematizing the system
I became clear on my purpose within a few months of opening.
I wanted to build a thriving business – not just be a solopreneur. I viewed my “first” location as a prototype for more locations in the future.
I refused to get stuck working in the business. (Remember, I’ve known what it feels like to be “stuck”)
I hired great people to handle training and managing the clients.
And I used the feedback from my clients to continuously improve the system.
Designing a Fitness System – Not Just Workouts
My goal was to create something no one else had done before.
And guess what? I’ve succeeded. I’m proud to bring a brand new product to the market.
This unique idea solves a big problem. It bridges the gap between personal training and group fitness.
It gives you all the benefits of personal training – while still keeping the group atmosphere you love.
We went through dozens of trials with our program. I never resisted changing something that wasn’t working smoothly.
My team bought into my vision. Everything we do would have to be doable with other people at future locations – or it wouldn’t be part of our system.
We created processes and documented them. We tested the results.
We even took things back to the drawing board whenever necessary.
Willingness to change
My clients would often say: “Here she goes changing things again.”
I evaluated everything in my programs based on three pillars
1. It had to be great for the client.
2. It had to work for the staff and the company.
3. It had to go.
No ifs, ands, or buts about it. We had to find a way to make the programming better.
No idea was too sacred to change until we perfected the system.
Walls went up and came down.
Equipment was bought, moved in, and moved out.
Technology was bought as well. Some stayed, some went.
Self-funding the business
I kept my living standards as low as possible.
All the revenue went back into the facilities, to hire staff, or to pursue more education.
I ate lots of canned tuna and salsa. But the sacrifices eventually lead to getting over 14 specialty certifications.
I hired business coaches when I had extra money. I read voraciously. I studied entrepreneurship, leadership, marketing, sales, automation, and staffing.
All this happened about ten years ago. Now I run a thriving business with loyal clients who get great results. And the staff fully agree with my vision and love what they do.
A Note on the Name:
My business went through several name changes before I found the one I loved.
A Shout-Out to My Original Clients
I really appreciate all the clients who’ve been with me since the early stages. I feel a deep sense of gratitude to you for your loyalty.
You mean the world to me.
I’ve made sure your membership fees have stayed the same since day 1 – even as our services and facility improved.
Loyalty is precious.
Many of you stuck around through the ForeverStrong Transformation. It really means a lot to me.
And it means even more that you stuck with me through my personal transformation.
I only have a few people I’m still connected to from my past.
So every connection I’ve made since then has a special meaning to me.
Thing You Should Know About Me #5
I Love Kettlebells!!
But you’ll definitely use them a little differently when you train with me.
A very attractive man introduced himself one day.
And then he introduced me to kettlebells… and it was love at first sight!
The kettlebell’s unique shape gives you an edge on your fitness program. They work great for both strength training and HIIT (the best type of cardio for fat loss).
HIIT (High-Intensity Interval Training) builds your stamina faster than traditional cardio. It also boosts the hormones that help you lose fat and reduces the hormones that make you store fat.
But even though I LOVED kettlebells…
I Noticed Some Serious Problems with Kettlebell Training!
- Many kettlebell moves become dangerous when you don’t know the proper form. So it’s difficult to write group workouts for clients with different skill levels.
- Most people have a limitation. And this limitation makes group training hard for them. They need a workout plan to match their unique skill level, fitness, and ability.
- Strength (unlike cardio) needs to be planned. You must plan out your set and rep schemes in advance. And you need to vary the amount of weight you use to get results.
- The amount of weight you lift needs to be calculated using scientific principles. The weights and movements all needed to be tracked.
- Strength training involves a few skills – and you need time to practice those skills. Everyone advances at a different rate.
- Almost everyone has a special issue that makes exercise a challenge for them… an injury, surgery, deformity, etc.
- If your strength & stamina program is going to work for you…. It has to be completely calibrated to you as an individual.
So I started handwriting individual workouts for each and every client.
Every single day.
For five years.
(Picture of where we would store the workout charts for our clients)
Bringing Something New to the Market
I saw the challenges my clients faced as an opportunity.
An opportunity to bring something completely new to the fitness industry. I’ll create an individualized training program for every client, no matter what their level…
But they’ll do their workout in a small group environment. And they’ll do their workouts under the supervision of a highly qualified trainer.
Each client gets the coaching they deserve…
Yet they still get to enjoy all the fun, energy, and camaraderie you love about group fitness classes!
Want to know the best part about the unique system I’ve created? You get all the benefits of personal training – for about 1/3 of the cost!
What happens when you become my client?
- Your own customized fitness program. It addresses all your strengths, weaknesses, and limitations. And I constantly help you tweak your program so you keep getting results.
- Your own group of comrades to keep you accountable. When you sign up for a group class, you’ll enjoy working out with a fun team of people all marching towards their goals. There’s nothing like some new friends to keep you motivated!
- Massive savings compared to hiring a personal trainer. You get your own customized program and individual feedback. But you only pay group fitness class prices!
Why I Wrote This
I wrote this story to inspire people who hold themselves back.
You don’t need to limit yourself anymore.
You can build the life you want and deserve – even when your circumstances seem less than ideal. Please don’t ever compare yourself to others who you think have advantages you don’t have in life.
You’ll only limit yourself when you do.
I hope my story will encourage you to keep moving forward.
But You Must Put in the Work
After all, if success was easy, everyone would be at the top.
Do you want more from your life?
If you do, then you have to go out and grab it.
And don’t give up until you get what you want!!!
You may have some bad experiences along the way… but you’ll end up with some awesome stories to tell!
Open your mind. Pursue things for the sake of the experience.
You’ll have some great experiences along the way, and you’ll learn more from the bad experiences than the good ones.
But even if you keep your story(s) to yourself… you’ll find the conqueror who lives within you!
I bet you’re facing some serious problems right now. Many people are.
I challenge you to grow bigger than your problems.
If I can become ForeverStrong, you can too!
When You Contact Us
You’ll discover how you can finally get the body, strength, and self-respect you deserve.
Even if you decide not to work with me… you can ask me anything you want about fitness, strength, or weight loss! Don’t hesitate to ask any questions you may have!
You won’t regret your decision to get the body and strength you deserve. No one ever does.
You’ll only regret not doing it sooner.
So let’s make you as strong as you can be!
If I can do it, so can you!!!
And I can’t wait to see your results!!!!